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Tuesday, 13 September 2011

Mercedes back on top of global premium sales wishes Zetsche

Audi_bmw_daimler
As a spacecraft bright white, 325 feet long, 230 feet wide and just under 40 feet high, luxurious Audi new pavilion will be impossible to miss this week's 64th Frankfurt Motor Show. However it was a part of the plan. The subsidiary of Volkswagen AG has invested more than 10 million euros, or about $ 14.4 million to ensure its growing presence - a little over 75,000 square feet of exhibition space - in the biennial mega show in Germany.

Why spend so much just to show off 30 new cars? The answer is easy: Audi wants to outdo its rivals.

It will not be easy. Daimler AG traditionally gives the Independent Frankfurt exhibition hall in one of the world's largest Mercedes-Benz showrooms. There, Mercedes has 102.257 square feet of exhibition space spread over three floors to display 65 and two models of Mercedes Maybach. But then there's BMW - the best in pure space, with 107,639 meters of exhibition square, where it has planned to show 56 models.Vcommindia News

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