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Monday, 26 September 2011

Will the Chevrolet success story zooms to top of compact market last?

Chevrolet_cruze
Before the launch of the Chevrolet Cruze last year, dealer Steve Hurley bought three rival compacts for his customers to comparison shop -- a Honda Civic, Ford Focus and Toyota Corolla.

"I had never been as confident to put a car up against direct competitors as I was with the Cruze," says Hurley, dealer principal of Stingray Chevrolet outside Tampa, Fla.

It turned out to be a good bet. The Cruze has shot to the top of the compact market, putting General Motors' flagship brand in unfamiliar territory. (It led the following segment lastly with the Chevy Cavalier in 1993.) Vcommindia News

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