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Sunday, 31 July 2011

The coming year-end share war

As supplies of Japanese-brand vehicles start to return to normal, U.S. car dealers expect automakers to spend hundreds of millions more on incentives and advertising in an attempt to salvage 2011.

Spending should soar in the fourth quarter, about the time vehicle inventories return to normal, said leaders at some of the nation's largest dealership groups. Add important fall vehicle launches -- notably the redesigned Toyota Camry -- and look for a drive to grab market share and a year-end surge in vehicle sales.Vcommindia News

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