Bajaj Auto Ltd have conducted a survey in the rural parts of India and have obtained some vital points. According to their survey, customers in rural India are moving beyond frugality and are beginning to demand safety and performance oriented bikes.
They also present some stats to prove this fact. According to them, out of about 1.3 lakh units of Discover that they sell last month, about 45 per cent is from the 125 cc and 150 cc and the rest from the 100 cc variant, but it should also be noted that a year back the entry level 100 cc accounted for over 95 per cent of the sales. They also suggests that within three months time the ratio will be 50- 50 and eventually the Discover 125 cc and 150 cc combined will overtake that of the 100 cc.Vcommindia News
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