GM to focus on smaller markets, to open 50 outlets in smaller towns

JAIPUR: Car Maker General Motors is shifting its focus on tier III and smaller towns to boost its sales. General Motors India president and managing director Karl Slym told ET that the company is planning to increase its penetration in smaller towns to beat the market slowdown. "In smaller towns, the impact of slowdown is very little as people there don't rely much on car loans. With good monsoon in the hindsight and good signs this year too, people in rural India are much comfortable," he said. 

To tap the emerging markets, the company is planning to roll out 50 new outlets this year, all in smaller towns and tier III cities. At present the company has 250 sales outlets in the country. "A couple of years back, we would have our 60% per sales from metros and 40% from non metros. But now the figures have been reversed. Now with even deeper penetration in smaller cities, we expect the sales contribution from smaller centre to go up to 70%," he said. Vcommindia News