The German luxury car maker Mercedes-Benz has been one of the strong brands that merely its name evokes the image of a luxury product. But now after 15 years of being the undisputed king of the luxury auto business in India, Mercedes Benz has been dethroned by arch rival and peer from Germany, BMW last year.
According to a report in Business Standard, BMW which edged out Mercedes again in this last financial year by posting sales of 7,079 cars verses Benz’s 6,670 zoomed past its rival after just five years of entering the Indian market. Ironically, the loss of the number one position happened at a time when Benz has grown at a record 80 per cent clip last year. It was mentioned that another German rival, Audi, also had a good run especially with its wildly popular A6 sedan since entering the fray in 2009. Vcommindia News
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