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Tuesday, 30 August 2011

Toyota social media post will be run by Lexus marketing boss Nordstrom

LOS ANGELES -- Toyota Motor Sales USA has placed its head of marketing Lexus is placed by overall social strategy of the automotive media, in a sign of the growing importance of nontraditional marketing.
Dave Nordstrom, who has been president of Lexus marketing vice president since 2007, was appointed to the newly created position as of today. It will be replaced by Tim Morrison, former corporate manager of marketing communications for Toyota Division.

In an interview last year, Nordstrom noted with regret that Lexus had just created a Twitter account. By adopting social media, has since changed the way Lexus communicates with its clients, increasingly interactive launch details, customer surveys and lifestyle events.Vcommindia News

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