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Thursday, 15 September 2011

ESPN is in new marketing deal with Hyundai to huddle with college football's elite

Hyundai Motor America is has joined together with college football in a new marketing campaign for the brand.

It will be the presenting sponsor of "Thursday Night College Football Live" for seven weeks this season, starting with the first broadcast on ESPN this Thursday.

Hyundai has signed a sponsorship deal also giving it a marketing presence with 15 high-profile universities for the duration of their seasons.

The automaker's U.S. sales have reached up to 21 percent this year through August to 440,863 and are on pace to set another annual record.Vcommindia News

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