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Monday, 5 September 2011

German engineering is more focused by VW's new marketing boss

Tim Mahoney is laying the groundwork for Volkswagen marketing that aims to connect the brand to consumers in new ways.

"We are using an idea that will become the North Star for a lot of the work we are doing: "That's the power of German engineering,' said Mahoney, Volkswagen of America's new U.S. product and marketing boss.

Mahoney, 55, joined VW of America in May from fast-growing Subaru of America, where he was chief marketing officer. In European brands he is now no more stranger and is even fluent in German. He returned to Subaru in 2006 after leaving in 1999 to be vice president of marketing for Porsche Cars North America.Vcommindia News

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