The international automotive supplier Continental responding to the ever increasing demand for individual mobility in particular in the emerging markets. As for the booming market the company is therefore developing global solutions. “We are proceeding on the assumption that affordable cars will make up about 20 percent of global car production by 2015. That is why we are localizing our value-added chain in the markets and are utilizing our extensive technology know-how as well as our global development and production network in order to make mobility possible with no compromises in safety, quality, sustainability and operating convenience,” described by Dr. Elmar Degenhart, Continental AG Executive Board chairman.
Increase in demand for small and inexpensive cars, not only in the emerging markets of Asia, Russia and Latin America, but also an increasing extent in industrialized nations established. This is why compact cars are sometimes included in the category of affordable cars, depending on the market. The term "accessible" is defined primarily by the purchasing power in the respective markets. The segment thus ranges from the ultra low-cost vehicles to compact cars, depending on the market.Vcommindia News
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