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Saturday, 10 September 2011

The latest media campaign for Pepe Jeans London for F1

F1_in_india_pepe_jeans
Pepe Jeans London, which was established in the chic Portobello Road area of London in 1973 has come a long way since its beginnings. It is now more than half a U.S. dollar billion dollar denim and casual wear brand, and has developed into one of the most dynamic labels casual wear in Europe. The brand now has a presence in over 80 countries around the world. It entered India in 1989 and enjoys a market share of over 25 percent.

Now in its second year sponsoring the world leader Red Bull Formula One team, Pepe Jeans London has sought the help of Red Bull team-mates Sebastian Vettel and Mark Webber in front a series of glamorous images celebrating the index of high octane motor sport scene. Filmed entirely on location in and around Monaco, the circuit F1 race season the most famous and prestigious, the images combine to create a storyboard retro-tinged re-imagine the sensational day of racing in Formula One 1970. The acrobatic action between three instantly recognizable sets racing in Monaco. The first is joined by Mark Webber Red Bull and the youngest Formula One driver Alguersuari. The area around the Red Bull energy station looks modeled by Webber and Alguersuari emphasize Pepe Jeans London rock-chic style, cutting-edge denim references.Vcommindia News

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