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Wednesday, 28 September 2011

Launching of Honda Brio with starting price of Rs 3.95 lakh

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Honda has entered the business end of India's car market with the aggressively-priced Brio, sending a message that it has the gumption for a fight in the world's second-fastest-growing car market.


The starting price of the car is Rs 3.95 lakh (ex-showroom Delhi), Brio is Honda's cheapest offering and is being launched in the middle of a trying period for the Japanese car manufacturer.


"Brio is our answer to the demand of mass car market. It's our most focused product," said Takashi Nagai, the president & chief executive of Honda's Indian unit. Honda Siel, the Indian arm is a joint venture with Siel, a Siddharth Shriram group company.Vcommindia News

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