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Thursday, 22 September 2011

Launching of Tata Nano Gold

Tata_nano_gold
Recently The Tata Group on introduced a Nano car - made with gold and silver, and studded with precious stones - worth an astronomical over Rs 22 crore. But, it's not for sale - the precious and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said.

According the official sources the Goldplus Nano Car pales the average Rs 1.40 lakh Nano, which started with an Rs 1 lakh price tag at its launch. The Goldplus Nano Car is billed as the world's first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.The car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other expensive gemstones.Vcommindia News

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