STUTTGART – Daimler CEO Dieter Zetsche is determined to push Mercedes-Benz back to the leading position among premium automakers.
In an Anutomotive News Europe Zetsche said that "Our goal is to be No. 1 in profitability and sales in the premium segment. The objective is clear, and so is our commitment. Concrete measures are next. We will talk more precisely about our milestones later."After Mercedes recently launched a new marketing offensive with the slogan "The best or nothing," Zetsche said the next step is to follow up with clear volume targets.There is significant growth in sales by 2011 as compared to last year the CEO forecasts.He expressed that, "This year, we expect sales of more than 1.35 million for Mercedes Benz Cars." In 2010, the company sold 1.17 million cars.Vcommindia News
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