'UK's coolest brand' title given to Aston Martin

Aston Martin, the British luxury sports carmakers, recently got the title of 'UK's coolest brand', owing to its victory in an international competition. Based in Gaydon, Warwickshire, Aston Martin grabbed the coveted accolade for the fifth time in last six years. The British car brand competed against companies like Apple, Rolex and Google. The panel of judges, who rated these brands included, what was being termed as, 36 'influencers'. Moreover, 2,000 British locals were asked to cast votes in favour of their favourite brand.

Chairman of Cool Brands Council and Chief Executive of the centre for Brand Analysis, Stephen Cheliotis said, 'Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool'.Vcommindia News