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Friday, 7 October 2011

Looking at premium positioning Volkswagen with Suzuki alliance in balance

Volkswagen_suzuki
The two-year old global alliance of European auto major Volkswagen and Japanese auto major Suzuki on tenterhooks, the Indian subsidiary of the German carmaker has evolved a new strategy to position its range of products in the premium category across segments. According to a report in The Financial Express, the new move according to the company would reinforce Volkswagen’s brand positioning in a country that is slated to enter the top five markets in the world over the next couple of years.

The report quoted Director (passenger cars) and board member of Volkswagen India Neeraj Garg as saying that ``in every segment we would be in the premium position. We don’t want to be in the crowded segment. Coming from Germany there is an expectation from the product and to meet that expectation you have to add to that premium.”Vcommindia News

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