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Wednesday, 5 October 2011

Skydive for marketing push and bungee jump poised by Chevy Sonic

Chevy_sonic
To appeal to younger U.S. buyers General Motors Co. will have its new subcompact Chevrolet Sonic bungee jump and skydive in an advertising campaign launching on Oct. 15 in an effort to reorient the brand.

The Sonic, which goes on sale in the fall, is seen as an important car in the face of high gasoline prices and as GM tries to move away from its reliance on gas-guzzling big SUVs and pickup trucks.

IHS Automotive analyst Rebecca Lindland says that, “This vehicle really needs to keep the momentum going as far as GM's small-car offerings. They have to show Wall Street that they can make money on more than just large trucks."Vcommindia News

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