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Sunday, 13 November 2011

Hyundai is placing big bets on the Super Bowl

Hyundailogo
Hyundai Motor Co. is hoping that five television spots before and during the Feb. 5 Super Bowl will help to bolster its rising brand recognition and continue big sales gains from the past few years.

North American CEO John Krafcik says the fast-growing brand is working on a 60-second spot that will run right before kickoff, plus two ads on the pregame show and two during the first and third quarters of the game.Automobile News

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