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Thursday, 10 November 2011

Volkswagen Group in India look to the unleash collective power of Skoda, VW & Audi in India

Porsche-volkswagen-group-nine-brands
Lutz Kothe first stepped on India soil in 2008 to attend the Auto Expo in New Delhi. At 4 am the head of marketing at Volkswagen (VW) India strode into the Park Hotel and, when checking in, said he was from Volkswagen.

The name does not ring with the reception staff. Kothe was when he learned his first lesson: the largest carmaker in Europe was a virtually unknown entity in India. Lesson 2 was suddenly. Kothe entered the VW Pavilion at Expo, but I could see cars on display. Kothe global panic as the VW Board had planned to stop. Then he realized why he could not see the cars, have covered all of dust.Automobile News

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