Recently Tata India launched its Tata Aria 4x2 version having a good amount of price slashed down. Despite the effort from the auto major, the sales of the Tata Aria did not seem to improve. The price cut has not worked any miracles and Tata Aria continued to sell at low numbers. Tata Aria sales during the last month were usually low at just 140 units. Therefore, ‘Volume-Puller’ is not the word one would employ to describe the Tata Aria sales. The 4x2 variant is expected to turn around the sales of the SUV. But now, the idea itself seems to be slight far-fetched. The massive size of the SUV is a big turn off to begin with. Automobile News
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