According to Mr. P. M. Telang, Managing Director of Tata Motors’s India Operations, the launch of the car will enhance Tata Motors’s vision of launching more car models in India. He also added that Tata will be the closest competition of top world car companies in terms of luxury vehicles. Telang also noted that despite of the soaring fuel prices in Asia, particularly in India, this will not affect Company’s plan of expanding their operation in the country.
“The Indian market is very vulnerable to new innovations and TATA’s vision of brining new car models will be the top standard” Telang added. Car enthusiasts in India are recognizing Tata as the most promising car company with the expected launch of another car model Tata Vista this August 22.
“With the inclusion of Tata Aria 4X2, the market for SUV in India will earmark a new battleground” Telang added. Among the features of the new Tata Aria 4X2 include the state of the art interior designed for world class luxury. Tata Aria 4X2 ranges from Rs. 12 lakhs to Rs. 13 lakhs.
Previous model of Aria 4X4 has caused doubts among auto enthusiasts that Tata will have hard time making it to the market. The Tata Aria 4X4 recorded sales was put only to 356 units since June 2011. Making the release of the Aria 4X2 a big question whether it can make the market or not.
But according to Telang, this is due to the steep price of the Aria 4X4 which amounts to Rs. 13 – 15 lakhs. Aria 4X2 was launched during the India Car show, but this will be the first of a series of car shows Tata plans to participate. Tata Aria 4X2 will also participate in the much awaited Mahindra SUV W201 car show, featuring world class SUV from India.
“The new Tata Aria 4X2 will bring Tata to a new height in the car industry” Telang said. He also added “We are expecting the new Tata Aria 4X2 will be a big hit in the market considering its unique, innovative and classy design. Competing against top car companies in India and making it more than what we expect”.
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