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Friday, 9 December 2011

Global agency relationships restructured by Volvo

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Swedish carmaker Volvo, is now entering into a new global advertising as little over a year it is joining into its new Chinese ownership. As part of the shift, it will dismantle "Team Volvo" and instead park lead global duties at Havas' Arnold.

Importantly now the Arnold will become the agency of record for Volvo in both the U.K. and in China. That's a major vote of confidence in the Boston-based agency, which is a newcomer in both of those markets.Automobile News

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