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Thursday, 8 December 2011

Luxury car like Mercedes Benz, BMW and Audi sales to grow 50% despite downturn

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The market for luxury cars, leading to grow at a staggering 70-80% this year, has weathered the recession much better than mass-market cars. While the industry overall in the vehicle is likely to end this year with growth of only 6%, the market for luxury cars will always maintain a healthy growth 45-50%, say industry insiders .

Among the three of them, Mercedes Benz, BMW and Audi is likely to clock around 22,000 units this year, up from around 15,000-16,000 last year. However, that tally is well below the estimate made at the beginning of the year and the overall curve has dipped due to flat growth in the last three months. Car brands are hoping new launches and an aggressive push into tier-2 markets will keep the growth story intact. Automobile News

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