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Wednesday, 7 December 2011

Season 2 flags off the Ford India’s 'Discover Smart Drive'

Ford-figo-smart-drive
Ford India Discover Smart Drive (DSD) the second edition of the Season 2 drive event was flagged off from four cities in India on December 5, and will be driven by three pairs of young participants and a mentor team.

Creating a connect with customers through their innovative and out of the box engagement campaigns has seen Ford rise very quickly as a reliable and service oriented automobile brand in the eyes of the Indian masses. The success of the Figo hatch, in particular has paved the way for Ford’s bigger and better future in the country’s automotive space.Automobile News

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