Dr Venki Padmanabhan, Chief Executive Officer said, “We want to attract youngsters who are passionate about biking and understand what it is all about. People are coming from all over the country to work in this part of Chennai. The challenge is to get this talent pool to think beyond the big fish and come to us.”
Since many years, Royal Enfield has been operating out of the northern part of Chennai that is exactly not the most attractive location for an auto company. In comparison, the new site has the likes of Renault-Nissan and Daimler Commercial Vehicles as neighbours. This is expected to make up for Royal Enfield's relatively smaller size. “If we are small fish in a big pond, we have to position ourselves accurately in the job market because that is the only way we will get what we need,” Dr Padmanabhan said.
With the huge waiting period for its products, it was mentioned that the new plant is equally critical from the viewpoint of reducing the waiting list for the company's motorcycles which is as long as eight months. Its actual commissioning is still sometime away which means the order backlog will continue for a while. This is becoming a cause for concern, especially when the present facility is already bursting at its seams. “We want to be a paranoid company, at least internally, even though it is a cool image to the outside world. As much as it is great to have more customers today, we cannot take this for granted as nobody can wait forever,” Dr Padmanabhan said, according to the report. The best part about the new plant is that it will have a state-of-the-art paint shop quite unlike the present one which the company “is barely holding together” as it is obsolete technology with capacity issues. There will also be a lot of focus on the engine, frame, tank and other sheet metal parts, according to the report.
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