Relentless expansion of its offensive in the heart of Asia's auto market, Ford introduces the new Ford EcoSport at Auto Expo 2012 this week. The new compact SUV Ford offer more increase in India as well as in many other countries around the world. Modern and innovative, the new Ford EcoSport was designed to combine the best of its kind, design, technology, quality and safety to attract a new generation of consumers in different markets. Created as within a global Ford product, the EcoSport will be a key model in expanding Ford's presence in key growth markets worldwide, including India, Brazil and ASEAN markets. It developed in South America in one of eight global centers of Ford product development in collaboration with teams from Asia, Europe and North America to meet the needs of markets around the world.
“The all-new Ford EcoSport reflects our commitment to serve our customers with the cars and trucks they truly want and value,” said Alan Mulally, president and CEO, Ford Motor Company. “Our engineering team used their years of EcoSport experience to make every aspect of the next-generation EcoSport even stronger.” The all-new Ford EcoSport exemplifies the DNA of Ford global vehicles and its versatility broadens the horizons of mobility and use. Its genuine SUV confidence starts in the stability of the chassis, reinforced by the body’s robust build, high torsional stiffness and high levels of protection for its occupants. Yet, its innovative design reduces the weight and ensures good fuel efficiency. The all-new EcoSport's contemporary shape conveys confidence while combining refinement and an adventurous spirit in an intelligent and modern package. It sports key SUV cues such as the confident stance, command driving position and signature spare wheel mounted on a swing- gate at the rear of the vehicle.
The EcoSport’s hardy character and strong stance give it the appearance of a larger vehicle, while retaining the agility and practicality of a compact car. It features high ground clearance and integrated lower body cladding for robustness. The back of the vehicle is marked by a large rear window which wraps around to the sides and oblique shaped taillights. This characteristic defines the striking personality of the EcoSport family: a sporty and casual car, for consumers who want to stand out and who want more from life, but in an intelligent and sustainable way. New global products for growth markets Previewing the vehicle design first at the 11th Annual Auto Expo in New Delhi gives Ford the opportunity to introduce EcoSport to consumers in one of the world’s biggest automotive growth markets ahead of its future global rollouts.
Latest EcoSport was developed on Ford’s new global B-segment platform, which will be the basis for an array of new small-car products from Ford in the coming years. By mid-decade, the new Ford B-platform family of vehicles will represent more than 2 million units of annual production as compact cars continue to drive global growth. The EcoSport has been a market phenomenon since it was launched in South America in 2003 as the region’s first affordable SUV, selling 700,000 vehicles in nine years. It created a new segment and popularized features that many consumers had wanted. The EcoSport will be produced at ultra-modern, flexible assembly plants in Brazil, India, and other markets to be announced at a later time. The EcoSport as a global vehicle is an example of the technical ability of Ford’s global engineering and high level of integration of the design and engineering centres around the world.
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