NEW DELHI: With launching of Nanoin 2009 by Tata Motors, the concept of the “world's cheapest car" in one of the world's fastest growing auto markets seemed pre-destined for commercial success. Logically, the strategy appeared faultless -- offering an affordable solution to millions of aspirational lower-middle class Indian families wanting to make the social and practical leap from two wheels to four. But after several years of disappointing sales, it has now become clear that the snubnosed hatchback's unique selling point -- it's price -- was actually a commercial sticking point.Automobile News 
Tuesday, 24 January 2012
For Tata Nano 'World's cheapest car' tag backfires
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment