The second largest two-wheeler maker Bajaj Auto is trying to revamp its dealership business. According to a report in The Business Line, with the launch of KTM, an Austrian brand in India, Bajaj Auto is replacing its ‘Probiking' sports bike outlets.
It was said that the 34 new KTM stores will also retail the Kawasaki Ninja 250R and 650R which Bajaj distributes in the country, though the top-end Pulsar 220 and 200 bikes will now be sold through Bajaj's outlets. The Indian firm bought a stake in KTM five years ago, which now stands at around 40 per cent. “We will continue to distribute the Ninjas. When we first invested in Probiking in 2003, we knew that one day we would need exclusive distribution for the premium market,” Rajiv Bajaj, Bajaj Auto's Managing Director said. He added, “At that time, we had no idea what that brand would be. What Pulsar was 10 years back, KTM is today.”Automobile News
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