Second largest two wheeler maker of the country holds a 40% stake in KTM Power Sports AG, Europe largest sports bike maker, and will distribute the high-end European bikes from existing 34 pro-biking showroom that would be done up with orange KTM livery and six new ones will added in 2012.
Besides, there would be 40 service centers dedicated for KTM bikes. Bajaj would assemble the new bike at its Chakan plant and market it across the country through KTM stores. The bikes can be booked across these outlets and deliveries would start from early February.
"We plan to establish KTM as a sporty motorcycle brand that would offer niche European features to Indian users. Between the Bajaj Pulsar and the KTM Duke, we intend to further strengthen our dominant position in the sports motorcycle segment in India," Bajaj Auto MD Rajiv Bajaj said.
Following the multi-brand concept, Bajaj would continue to sell Kawasaki Ninja bikes through these KTM branded stores, but would shift its high-end bikes like the Pulsar 200 and Avenger cruiser range to regular Bajaj Auto dealerships that sells its other volume bikes.
No comments:
Post a Comment