Maruti Suzuki, Hyundai, Tata Motors make efforts to tap customers on Facebook, Twitter

As use of social media spreads like wild fire, automobile companies are cashing in on the opportunity to tap younger customers and are more than doubling their spending to market products through sites like Facebook and Twitter.

Maruti Suzuki India, Hyundai Motor India Ltd and Tata Motors, the top three volumes player in the Indian automobile market, are leaving no stones unturned to tap the potential of social media which they consider very important for future.

"Earlier, source of information for buying a car used to be friends and family but now increasingly more people are doing it themselves through the social media. Moreover, it is inexpensive and you can get a lot of feedback from customers through it," Maruti Suzuki India (MSI) Chief General Manager (Marketing) Shashank Srivastava told PTI.