Largest showroom worldwide opened by BMW Group in Abu Dhabi

The name Umm Al Nar is a well known name. In fact its BMW’s very own super luxury automobile subsidiary Rolls-Royce that introduced us to the facility in Abu Dhabi when it inaugurated its lavishly laid out 900 square-meter showroom there in early 2011, making it the largest in the world.

Come 2012, 900 seems like a nominal figure as the BMW Group has just taken a gigantic leap forward and pretty much re-defined the meaning of a typically large automobile showroom by opening the world’s largest showroom for BMW, MINI, Rolls-Royce Motor Cars and BMW motorcycles at the very same expansive facility in Umm Al Nar in the Emirate of Abu Dhabi.

Housing separate showrooms and sales areas for all of its premium automobile brands and BMW motorcycles, the group has employed over 450 staff members for the work at the 35,000 square-meter showroom. Here customers can view the brands’ entire model line-up in different colours and different option packages, with more than 70 automobiles and 10 motorcycles on permanent display.

Owing to its exceptionally large showroom area, the facility will also include an extensive range of newer pre-owned vehicles and a state-of-the-art service area equipped with the latest technology. Here BMW engineers can comfortably perform maintenance on up to 120 vehicles simultaneously.

At the opening of the BMW Group’s largest showroom worldwide, Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing thanked the investors and owners for their strong commitment in completing the new building, and said “The Middle East is an important region for the BMW Group. The AED 300 million investments in this impressive and unique facility that makes the world’s biggest BMW Group showroom, is testament to the continued opportunities that lie ahead in Abu Dhabi and in the region.”

Yet to tap the full potential of this enormous retail opportunity BMW’s next focus will be the facility’s extensive shopping and boutique area, where it will eventually sell a wide selection of BMW and MINI fashion items and other merchandise, as well as original parts and accessories. A private cinema for new-vehicle presentations, a café and a Formula One racing simulator are among other visitor entertainment zones that should attract a lot of footfalls at this new facility.

The United Arab Emirates (UAE) has accounted for more than 47 percent of deliveries for the BMW Group in 2011, with a total of 18,657 BMW and MINI brand vehicles sold last year in the region’s 14 import markets. With an ever growing market for BMW’s products in this region, the presence of the world’s largest showroom at Abu Dhabi is more a celebration of the company’s unrelenting success in the Middle East.