According to the report, while BAL's sales in the second month of the year at 2.04 lakh units have barely moved from 2.02 lakh units in January, Honda Motorcycle & Scooter India (HMSI) has recorded an 11.2 percent sales growth in February over the previous month at 1.97 lakh units. For the 11-month period between April and February, however, BAL is well ahead, by some 5.73 lakh units, compared with HMSI's 1.783 million. That gap could, however, narrow significantly, with HMSI now counting on a debut in the entry level motorbike segment to take on BAL.
N K Rattan who recently quit from his position of VP for sales, marketing, planning & corporate affairs was quoted as saying then "Without a mass motorcycle, we are No. 3; with the launch of the Yuga 110cc in May-end this year, we will be very close to No. 2." It was reported that the Yuga, which will have a couple of variants, is expected to be priced competitively at Rs 40,000-42,000. Hero MotoCorp dominates the mass segment, which accounts for a fifth of the total two-wheeler market, with the CD Dawn priced at Rs 36,000 (ex-showroom Delhi).Automobile News
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