For 2012 the Indian F1 team Sahara Force India announced that Hackett, the London-based fashion brand, has joined the team as an Official Supplier. Part of Hackett’s association will involve supplying team members with travel kit to be worn while traveling to and from races. The latest Hackett designs will be issued to staff this week in preparation for next week’s season-opening Australian Grand Prix in Melbourne.
The relationship with Sahara Force India marks the continuation of Hackett’s ambitious plans to expand further into international markets, especially India, and capitalise on the global appeal of the sport. Dr. Vijay Mallya, Team Principal and Managing Director of Sahara Force India said “I’m delighted to welcome Hackett to the team and look forward to seeing our team members wearing their clothes this season. I have a great interest in fashion and believe the clothes we wear speak volumes about who we are and the values that are important to us. For Hackett Formula 1 is therefore the perfect showcase of range and helps reinforce their strong tradition of style and quality.”
Vicente Castellano, Managing Director of Hackett added “Continuing with our motor racing tradition, it seemed a natural step to support our new and exciting business expansion into India by becoming a partner to the Sahara Force India Formula One team for 2012. We are looking forward to supporting the team as they continue their fight to work their way up the highly competitive Formula One grid.”Automobile News
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