BANGALORE: If you love food, wine and fast cars, this is where you want to go: carmakers Fiat, Ford, BMW and Mercedes are busy opening cafes and lounges in the country to boost their brands and warm up to future customers.
Italian carmaker Fiat, desperate to check sagging sales in India, will open its signature cafes in New Delhi and Pune next month. The cafes, to be run in tie-up with Lavazza, will have Fiat cars displayed in a lounge environment replete with pasta and other Italian food and aromas of espresso wafting in. And there will be a cultural space for film screenings, theatre and artwork. "The idea is to bring out the Italian-ness of Fiat while introducing the style and technology to consumers," says Fiat India vice president, Commercial Vehicles, Ravi Bhatia. Vcommindia News
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