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Tuesday, 16 August 2011

Ford's V-6 gamble turbocharges sales of F-150

Fordmotors
Five years ago, when Ford considered a push to put a pricey, premium V-6 in more F-150s, it seemed like a dangerous gamble with a macho, full-sized pickup known for toughness and capacity. To many dealers and company insiders, it seemed like a bad joke.

"I once said, "Bubba don't buy nothing but a V-8, and we've got a lot of Bubbas out here,'" recalls Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo. Vcommindia News

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