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Sunday, 14 August 2011

Jaguar wants in on the hybrid supercar arms race

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Like a leaping cat joining in on the fun of hunting prey, the auto industry’s resident feline is getting ready to jump on the hybrid supercar market, and it’s got BMW in its sights.

Jaguar is preparing to challenge the standing big boy of the market, BMW AG, with a hybrid supercar and the BMW 3-Series with an entry level sedan. Ever since Tata took control of both Jaguar and Land Rover, the former has become aggressive in reinventing their company to become a little less stiff and a little more cutting edge. Vcommindia News

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