Looking to respond to rival BMW, which has spilled from the first position in the luxury segment in India, German automobile manufacturer Mercedes Benz plans to introduce a maximum of 10 new brands over the next three years to find the position number uno in 2015.
On the other hand BMW says it is not ready to concede just yet and the position would be to redefine leadership in bringing it to a new level of brand positioning, customer satisfaction, technology and also being an employer of choice.Mercedes-Benz India Director (Sales & Marketing) Debashis Mitra said, “Our entire product portfolio relevant to the Indian market will come here in the next three years... I think, we will have 9 to 10 new brands by then, the new products will also include the company’s smaller cars. ”He added that, “On its losing numero Uno position in the luxury car market in India to compatriot BMW. We are the market leader in all the segments we are present, except the E-Class... The actual game of numbers will start when all luxury manufacturers will have their all products here.”Vcommindia News
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