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Tuesday, 20 September 2011

Planning of tapping the rural markets with new models by Yamaha

Yamahar15-pic
Main two-wheeler of Japan Yamaha which had resurgence in sales due to two of the premium products YZF-R15 and FZ-16 is now busy planning to tap rural markets in the country by launching more models at affordable prices.

The reports mentioned that India Yamaha Motor sold 3.8 lakh units in 2010 and plans to sell 5.2 lakh units this year. The reports quoted India Yamaha Motor National Business Head Rot Kurian as saying "We have so far seen good sales in urban areas, mainly in the big cities, due to our image as a premium bike-maker. To fasten the growth in sales, we will strengthen our presence in rural markets. Currently, about 40 per cent of our sales come from rural areas and we want to increase this further in the coming days." He also added that the company will launch more models with an affordable price tag.Vcommindia News

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