BMW brand deliveries rose 3.1 percent to 16,405 last month in the United States, the automaker said.
The sales of the Mercedes increased upto 24 percent to 20,306, as deliveries of its C-class model surged 56 percent, the automaker said.
Lexus brand deliveries declined 4.6 percent to 12,274 vehicles in January.
Jesse Toprak, an analyst said that, "BMW, perhaps, was a bit more aggressive in terms of marketing and incentive efforts in December which may have pulled ahead some of their sales from January,"
BMW deliveries, helped by the redesigned X3 SUV, rose 13 percent last year to 247,907, allowing it to claim the title as the top-selling luxury brand in the U.S. after Lexus held the spot for 11 years.
Lexus, hurt by production shortages following the March earthquake in Japan, saw deliveries fall 13 percent last year to 198,552, the Toyota Motor Corp. brand has said.
Mercedes, helped by the updated C-class sedan and new coupe, finished 2011 in second place behind BMW with 2,715 fewer sales.
Mercedes' sales rose 13 percent in the U.S. last year to 245,192. The results exclude Daimler's Sprinter vans and Smart cars and BMW's Mini brand, which are not the luxury vehicles.
Sales of BMW's 3 series rose 16 percent to 6,698 cars in January, as the automaker prepares to bring a redesigned version to showrooms next month.Automobile News
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