From marketing overhaul GM expects $2 billion in savings

DETROIT -- Over the next five years General Motors projects will save $2 billion by sharply consolidating its worldwide marketing and advertising agencies.
In coming days, GM is expected to announce that it will give a few major agencies nearly all Chevrolet creative ad duties, shedding dozens of smaller firms that do Chevy work around the globe.
Its part of a broader effort that in January resulted in GM awarding most of its $3 billion media-buying and planning activities to one firm: Aegis Group's Carat unit of London. That move also shed dozens of agencies.
Joel Ewanick, GM's global marketing  chief, believes that streamling the Chevy ad work and GM's media-planning budget should save the automaker about $2 billion over five years, a spokesman said.Automobile News